Published again...sorta

Hot on the heels of my magazine debut I'm extensively quoted in a new book called Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World by Jill Griffin. Cornell's True Value is the lead-off case study in Chapter 8 and it's an informative and accurate discussion about our in-store loyalty program. I haven't had time to read the book yet but her previous books have been excellent resources for loyalty marketing in your business.