Published again...sorta

Hot on the heels of my magazine debut I'm extensively quoted in a new book called Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World by Jill Griffin. Cornell's True Value is the lead-off case study in Chapter 8 and it's an informative and accurate discussion about our in-store loyalty program. I haven't had time to read the book yet but her previous books have been excellent resources for loyalty marketing in your business.

I'm published!

This month's issue of Hardware Retailing has my first ever magazine article. I'm hoping it will be a regular feature, most likely on a quarterly basis. It's all about using some of the free Google business tools to promote your website, and I'm pretty happy with the way it came out. I have a habit of explaining things in a complicated fashion, but I think this time I managed to write an article that should be readable by anyone with a basic understanding of the web (i.e. they can find a web page). :)